Superstars Writing Seminars Schedule of Topics*

The workshop will be held at the Pasadena Convention Center (300 E. Green Street, Pasadena, CA 91101) and sessions will begin at 8:30 AM and end at approximately 5 PM.

March 19 (Friday)

David Farland With Workshop Attendees
David Farland with one of his many workshop classes.
8:30 Welcome & Opening Remarks (Kevin & Dave)

9:00 Econ 201 for Writers: Economics of Commercial Publishing (Eric)
Understand the foundation of how commercial publishing works, from advances, royalty rates, printing, bookselling, distribution and returns. What do all those things on a royalty statement mean?

10:00 Inside Editors: How editors look at manuscripts, novels & short fiction (Dave, Kevin, Eric)
Learn how to make a great first impression when your story or novel lands on an editor’s desk, how editors look at submissions, and how you can get an edge on the slushpile competition.

11:00 “Dirty Secrets”—What you need to know about being a Professional Author (Kevin & Rebecca)
What are the key things that separate the amateurs from the pros? How to look, act, and *be* a professional and how to be taken seriously in the publishing world.

12:00–1:30 LUNCH

1:30 From Slushpile to #1 New York Times Bestseller in 4 Years (Brandon)
Discover the steps to success by following the true story of how an unknown author went from “wannabe” to unseating Dan Brown in the top slot of the New York Times bestseller list.

2:30 Intellectual Property: How to Exploit Yours (Dave)
Your creation can be more than just words in print. Learn how to explore other options to expand your intellectual property, from graphic novels to games to merchandizing.

3:30 Balancing Acts: Writing World & Real World (All)
While working to become a successful professional author, how do you juggle the conflicting demands of jobs, family life, and and other commitments? We’ll show you how to be productive and focused even with the distractions of the real world.

4:30 Brainstorming Improv: Real-Time Creation of a Story (Kevin, Eric)
An interactive audience experience where the Superstar authors guide you through plotting and brainstorming to come up with story after story. Business focus on how to write to order if someone invites you.

March 20 (Saturday)

8:30 Opening Remarks

9:00 Agents: The “A” Word (Rebecca, Brandon, Eric)
What can an agent do for you? Does a new writer really need one? How do you get an agent? Straight talk from our experts on good and bad agents.

10:00 Networking for Writers (Dave, Rebecca) Learn how to make connections, be in the right place at the right time, and make sure your name pops into an editor’s mind when a new project is being considered.

11:00 Self-Promotion for Authors (All)
How do you call attention to your book, once it’s published? We’ll share our experiences in getting interviews and media coverage, online exposure, mailing lists, fan clubs, book signings, and effective promotional products.

12:00–1:30 LUNCH

1:30 Self-Publishing: Realities & Pitfalls (Eric, Rebecca)
Alternatives abound for authors to publish and market their own books, bypassing traditional publishers. What are the realities of do-it-yourself publishing? Can you really land a contract from a major publisher on the basis of a self-published book?

2:30 Pitching the Big Proposal (Brandon, Kevin, Dave)
You have your idea, your outline, your sample chapters. Understand what makes a good sales pitch, how to get editors, marketers, and publishers excited about your work even before you deliver the manuscript.

3:30 Two Heads Are Better than One: Collaborative Writing (Kevin, Rebecca, Eric, Brandon)
Discover the advantages, and challenges, of working with another author, how to draw upon areas of expertise, and how to work smoothly together in highly charged creative environment.

4:30 Open Session: Q&A

5:15 Autographing Session

7:00 Exclusive Saturday Dinner with the Speakers (SOLD OUT)
Il Fornaio
24 West Union Street (Located in the One Colorado Shopping Center)
Pasadena, CA 91103
Phone: (626) 683.9797

March 21 (Sunday)

8:30 Opening Remarks (Joni Labaqui, Writers of the Future)

9:00 New Media: Using It to Get an Edge (Brandon & Rebecca)
Understand the potential of new technologies to open up unexpected avenues for promoting your book and advancing your career—blogs, websites, social networks, podcasts, e-mail blasts.

10:00 E-Publishing (Eric)
Online publishing is a direct way to bypass paper, printing, and distribution costs, but in many ways it is still uncharted territory. Learn the basics of e-publishing, e-books, and the economic advantages and pitfalls.

11:00 Movies, TV—and Authors (Dave, Kevin, Brandon)
Learn how your book can attract the attention of filmmakers for TV or movies—and how you can write novels based on popular media properties. Understand options, treatments, pitch sessions, spec scripts, and tie-in novels.

12:00–1:30 LUNCH

1:30 Anatomy of a Major Book Release (Kevin & Brandon)
A publishing house prepares for the release of a book sometimes a year or more in advance. Learn the crucial milestones in the leadup to your book’s appearance on the shelves and how you can take advantage of these key points.

2:30 Eleven Tips to Increase Your Writing Productivity (Kevin)
How can you be more productive amid the obligations of chaotic life? These eleven proven techniques used by bestselling authors will give you an inside track on how to produce, and publish, more of your work.

3:30 Open Session: Q&A
Everything you wanted to know but didn’t get answered over the weekend.

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*exact schedule subject to change.